Basically, the question of ‘where can we sell our services and how best to target those buyers?’ And after the sale, ‘how do we motivate those customers to return and buy again?’.
As a marketing ploy, badgering seems to have taken hold in the business world of today, though we would recommend a more subtle approach, unless your product is of the ‘Cillit Bang™’ variety!
We take the same approach with marketing as we would to help our friends feel good about knowing us – being friendly, informative and responsive to keep relationships sweet. That, mixed with having a great offering in the first place, provides a strong platform from which to succeed.
For marketing that understands the ‘offside law’ when it comes to human relationships, call 01363 84319 today.